Apple says it themselves that the apple tv is just their hobby and there not really all that serious about it.
Roku box has a ton of online content and with an sdk for 3rd parties to add their own content there should be more and more as time goes on.
Also apple tv only allows rentals while roku allows you to purchase videos via amazon and watch them instantly when ever you want.
I'm not expecting to steam much 1080p content but with roku at least it's supported.
High end roku box has USB port for playing media off of USB storage devices while apple tv has a USB port that is only for service/support.
High end roku box has built in dual band 802.11n meaning you will have a much more speedy connection from the box to your router (Internet speeds is something else)
High end roku box has both composite and hdmi outputs.
Basically the only thing that apples apple tv had in it's favor is that #1 it's an apple product
#2 it will support airplay, however since they are opening airplay to 3rd parties is not out of the question that roku could gain airplay down the road as a software update.
#3 integration with other apple products. Example: iPhone and iPad and be used as your tv remote.
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